Phenomenal rebranding in the industry of pipe drinking water.
Challenge
Verde had its roots deep in the craft of water pipes – a sector not often seen as innovative. The challenge was significant. Verde needed a new logo that would carry the weight of its heritage and leap into the modern era. We took a creative ride, knowing full well that transforming the image of a company set in its old-school ways would be challenging.
Water pipes are crucial, yet they’re not associated with eye-catching designs or even logos.
Our mission was to craft a letter that would not only stand out but also educate about what the company is really doing. We asked ourselves, “How do we thread what we do into a logo that speaks volumes without saying a word?” Then came the brainstorming sessions, where many coffee cups were emptied, and whiteboards filled with sketches. We wanted a logo that tells a story, one that shows immediately that Verde is about water pipes. The breakthrough came with a simple bend in a letter, a curve that mirrored the arc of a pipe.
But this was not just any pipe; it was a stroke of green – a choice of color that crowned the name of Verde.
Concept
The Verde logo stands as a testament to creative brilliance, cleverly blending pipes into its design. The logo for "Verde" cleverly integrates the concept of a pipe into the typography. The letters mimic the shape of a curved pipe, which immediately ties the logo to the company's product pipes for water. It's a visual story of commitment, innovation, and the seamless blend of function with meaning.
Core Values
We Developed a new Core value to Establish the brand with its new strong vision in the industry.
Sustainability: Commitment to eco-friendly practices in manufacturing and innovation, ensuring minimal environmental impact.
Integrity: Ensuring honesty and transparency in all business dealings, reflecting the clarity and purity of water.
Quality: Delivering high-standard, durable products that stand the test of time, much like the enduring nature of their pipes.
Innovation: Continual improvement of products and processes to provide state-of-the-art water solutions.
Efficiency: Streamlining processes to conserve resources and energy, reflecting the efficient flow of water through their pipes.
Impact
It's not just any letter – it's shaped like a water pipe. This isn't just a fun design trick. It tells a story about what Verde stands for a love for our planet and a dedication to keeping our water flowing smoothly.
The green color is a nod to nature, reminding us that Verde is all about eco-friendly choices. It’s like the company is giving a green thumbs up to a healthier earth. So, every time you spot that green pipe letter, remember, it’s Verde’s way of saying we’re in this together, for cleaner water and a happier planet.
Sculptured Emotions
The simplicity of the design, with a clean, typo, underscores a modern and efficient approach, which may be reflective of the company's values or the quality of the products they manufacture.
Colors Concept
The use of a vibrant green color for the logo not only plays on the word "Verde," which means green in several languages, but also suggests themes of freshness, eco-friendliness, and the flow of water.
Typography style
Montserrat is a geometric sans-serif typeface designed by Argentine graphic designer Julieta Ulanovsky and released in 2011.
historic Montserrat neighborhood of Buenos Aires.
This typeface offers a total of 17 weights, but we advise utilizing the following: Thin, Light, Regular, Medium, Semibold, Bold, and Black.
Next Project