Brand Discovery Questionnaire

Branding that Begins with Meaning

Together, we’ll craft an identity that’s rooted in meaning -
one that speaks with clarity, moves with purpose, and feels unmistakably yours.

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Every Brand Has a Story, Let’s Hear Yours

Brand Name

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1. What led you to start this brand? Was there a market gap, a clear problem, or a personal vision you felt needed to exist?

2. What is the core message or value your brand represents? If people could remember just one thing about your brand — what would you want it to be?

3. What do you feel is currently working well? What aspects are clearly reflecting the brand — whether visually, in communication, or the product/service itself?

4. What isn’t reflecting your brand accurately? Is there anything that feels off or misaligned with what you stand for?

5. Why this shift — and why now? What are you hoping to achieve through this collaboration at this specific stage?

6. Who do you consider your direct competitors? Are there brands you see as strong or inspiring in how they position or present themselves?

7. Who is your ideal customer? Describe the type of client you're aiming to reach and what matters most to them.

8. How should the brand express itself? If your brand were a person, how would it speak — and what kind of tone or impression should it leave?

9. What products or services do you currently offer? Are there specific ones you’re planning to focus on, enhance, or reposition soon?

10. Are there any elements you want to keep unchanged? Such as the name, logo, color palette — anything you consider untouchable?

We don’t start with visuals — we start with truth

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Selected Project

[ All Projects ]

Poster 1 (Left): A black-and-white design featuring a martini glass on a table. Text reads

Three visually distinct postage stamps showcasing scenes of history, travel, and discovery. The first stamp on the left features golden sunlight streaming through a row of ancient stone columns, capturing the majesty of the past. The middle stamp displays a sleek cruise ship cutting through a vibrant blue ocean under a partly cloudy sky. On the rightmost stamp, a corridor of intricately carved stone pillars invites exploration, likely from Luxor or Aswan. Above the stamps, a bright red postage mark reads “POSTAGE PAID,” with a circular emblem adding official elegance. Below each stamp, descriptive captions: “Sun rays,” “Cruise ship,” and “Luxor & Aswan.”

A person wearing a brown knitted sweater holds a white tote bag. The bag features the text

Two hands delicately hold a red invitation card with white text against a neutral background. The card contains ornate text describing a luxurious cruise experience on the Nile.

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A vinyl record partially encased in a red sleeve, resting on a textured brown leather surface. The sleeve features gold text that reads,

A vinyl record partially inserted into a luxurious red sleeve resting on a brown surface, possibly leather. The sleeve reads

A bold red background with radiant lines emanating from the center, creating a dynamic effect. At the bottom center, a gold emblem resembling a stylized crown or ship's bow stands out prominently. Below the emblem, the words

Royal Elite Nile Cruise
Brand Identity

View Project

Client
Royal Elite

Industry
Hotels

Project Services
Brand Identity

Royal Elite, where we redefine cruise luxury amid the stunning landscapes of Luxor and Aswan. This isn’t your average voyage but a lavish adventure transforming the tourism scene in Egypt. Imagine a floating palace where every detail exudes sophistication.

This Is Where Your Brand Finds Clarity.

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Office

Sunday : Thursday
10am : 5pm
Cairo, Egypt.