Royal Elite - Sedjem

A close-up of a sailboat's rigging and sail, set against a backdrop of shimmering blue water and a distant shoreline. The text reads:

Royal Elite Nile Cruise

Details
Royal Elite offers a luxurious cruise experience through Luxor and Aswan, redefining high-end tourism in Egypt. More than just a trip, it's a floating palace where sophistication, comfort, and indulgence come standard—complete with gourmet dining and opulent accommodations. This is not a cruise; it’s an exclusive lifestyle on water.

Services
Brand Identity | Art Direction

Year
2024

Three visually distinct postage stamps showcasing scenes of history, travel, and discovery. The first stamp on the left features golden sunlight streaming through a row of ancient stone columns, capturing the majesty of the past. The middle stamp displays a sleek cruise ship cutting through a vibrant blue ocean under a partly cloudy sky. On the rightmost stamp, a corridor of intricately carved stone pillars invites exploration, likely from Luxor or Aswan. Above the stamps, a bright red postage mark reads “POSTAGE PAID,” with a circular emblem adding official elegance. Below each stamp, descriptive captions: “Sun rays,” “Cruise ship,” and “Luxor & Aswan.”

Research

Sunshine in Luxor and Aswan
Luxor and Aswan are famed for their sunny weather with blue, cloudless skies almost all year round. The sun is perhaps the most important of these natural features, of course, symbolizing not only life but the energy and continuity that gave our brand from it’s natural properties.

Cultural Significance
The sun was at the very center of Egyptian myth and everyday life, linked to the gods and seen as a source of vitality, strength and power. Connected to the sun and often associated with the god Ra, gold was seen as divine and royal, and was the mark of wealth, power and eternal life.

Premium Materials
Highest-quality materials premium wood, for example are chosen in the construction of Royal Elite cruise ships, As it sails in the water of Egypt, the purest water you could ever see.

A golden emblem with a symmetrical design resembling the sails of a ship, set against a vibrant red background. The metallic sheen of the emblem conveys an air of regality and prestige.

A bold red background with radiant lines emanating from the center, creating a dynamic effect. At the bottom center, a gold emblem resembling a stylized crown or ship's bow stands out prominently. Below the emblem, the words

Logo Elements

Sun Rays:
In the logo, the sun rays symbolize the clear and warm sunshine in Luxor and Aswan the brightest country in the world, as it gives life to the brand and shines it. The rays flying out of the center exemplify the majestic and influential Sun that dominated these regions.

Gold Color:
The ship is made of gold to symbolize the golden sunlight that shines on Luxor and Aswan. It symbolizes luxury, too, as well as wealth and luxury goods, as well as Egypt itself with its glorious ancient past all very much in line with the overall premium positioning of the brand.

Burgundy Color:
The Burgundy color of the background foreshadows the high quality of wood the Royal Elite cruise ships are made of. Being a dark version of the original color brings depth and personality to the logo and raises associations of quality and elegance.

Cruise Element:
The dominant shape of the logo is designed to trigger the mental image of a Nile cruise ship, subtly embedding the central service into the design. This bit too is very Egyptian in feeling, and the style of architecture here could be seen as a homage to the region’s history and cultural heritage.

Red radiant lines form a fan-like pattern originating from a single glowing center at the bottom of the frame, set against a black background. The symmetrical and geometric arrangement creates a striking visual with a subtle gradient of reds intensifying towards the origin point.

Poster 1 (Left): A black-and-white design featuring a martini glass on a table. Text reads

Royal Elite Cruise menu standing upright on a marble table, with a gold sunburst design on a red cover, accompanied by a martini glass and gold cutlery.

Person holding an elegant red Royal Elite Cruise invitation featuring embossed typography and gold detailing, with the phrase

A stylish wicker tray placed on a clean white surface. Inside the tray sits a patterned glass containing a refreshing drink with lemon slices, mint leaves, and a straw. Beside the glass, a tall, elegant vase with green stems enhances the serene aesthetic. The tray also includes several round coasters featuring a bold red design and the text

A vinyl record partially encased in a red sleeve, resting on a textured brown leather surface. The sleeve features gold text that reads,

A vinyl record partially inserted into a luxurious red sleeve resting on a brown surface, possibly leather. The sleeve reads

NEXT PROJECT

LUXE

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Office

Sunday : Thursday
10am : 5pm
First settlement,
Cairo, Egypt.