Royal Elite Nile Cruise
Year
2024
Client
Royal Elite Nile Cruise
Industry
Hotels
Project Services
Brand & Identity
Welcome aboard
Royal Elite, where we redefine cruise luxury amid the stunning landscapes of Luxor and Aswan.
This isn’t your average voyage but a lavish adventure transforming the tourism scene in Egypt.
Imagine a floating palace where every detail exudes sophistication.
Royal Elite invites you to a world where exciting luxury meets unparalleled comfort.
From gourmet dining to lavish accommodations, each moment is an indulgence, turning Luxor and Aswan into your exclusive playground.
Join us on Royal Elite and experience the extraordinary, where the sea meets
extravagance.© 2024
Research
Sunshine in Luxor and Aswan
The sun is perhaps the most important of these natural features, of course, symbolizing not only life but the energy and continuity that gave our brand from it’s natural properties.
Cultural Significance
The sun was at the very center of Egyptian myth and everyday life, linked to the gods and seen as a source of vitality, strength and power.
Premium Materials
Highest-quality materials premium wood, for example are chosen in the construction of Royal Elite cruise ships, As it sails in the water of Egypt, the purest water you could ever see.
Logo Elements
Sun Rays
In the logo, the sun rays symbolize the clear and warm sunshine in Luxor and Aswan the brightest country in the world, as it gives life to the brand and shines it.
The rays flying out of the center exemplify the majestic and influential Sun that dominated these regions.
Cruise Element
The dominant shape of the logo is designed to trigger the mental image of a Nile cruise ship, subtly embedding the central service into the design.
This bit too is very Egyptian in feeling, and the style of architecture here could be seen as a homage to the region’s history and cultural heritage.
Logo Elements
Rays of Sunlight
The prominent sun illustrates the Egyptian sun steady, hot and life sustaining tying into your brand’s interest in Luxor and Aswan, where sunlight glares fiercely on the desert.
Radiation and expansion
The radiation from the center of the sun reflects your expansion and exploratory areas beyond the narrow confines of land.
Expansion and growth
The sunburst is a radiating beam that shoots outward, like expansion, growth and a move to explore new areas.
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