Defactory
Details
Defactory is an architecture and interior design studio dedicated to unfolding spaces into meaningful experiences.
By blending storytelling, emotion, and refined design, Defactory crafts residential, commercial, and hospitality spaces that move beyond structure, creating atmospheres that are lived and felt.
This branding project focuses on translating Defactory’s philosophy into a visual identity and messaging system that embodies its commitment to timeless, experience-led design.
Services
Brand Strategy | Visual Identity
Year
2024
Research
Unfolding Spaces Into Experiences.
To craft architectural and interior spaces that unfold into **immersive, meaningful experiences, blending storytelling, emotion, and refined design for residential, commercial, and hospitality clients.
Solution
Defactory’s branding project centered around defining the brand’s essence as an experience-led design studio.
We created a minimal yet emotionally powerful visual identity and a narrative-driven messaging strategy, positioning Defactory as a leader in transforming spaces into timeless experiences.
Logo Construction
The Defactory logo was designed with architectural precision, using a custom grid system that ensures structure, clarity, and balance.
This reflects the brand's philosophy of embodying experiences through space.
Every line and proportion was carefully crafted to express Defactory's core values: intentionality, sophistication, and timeless design.
The subtle angles, such as the 150-degree chamfer on the "D," introduce a refined sense of motion, alluding to the studio’s vision of Unfolding Spaces Into Experiences.
The result is a distinctively crafted mark.
Strategic Aesthetics
Color Palette
Defactory’s palette balances clarity and boldness. Black and white create timeless contrast, gray brings neutrality, and Crayola orange adds a modern, energetic accent, used selectively to highlight innovation within the brand's minimalist framework.
Typography
The brand uses "Adineue Pro" for its clean lines and architectural structure. It delivers clarity, consistency, and a contemporary feel, making it ideal for both bold headlines and refined body text, perfectly echoing Defactory’s identity.
Work With Us.
Ready to elevate your brand with meaningful, strategic design?
Let’s create something unforgettable together. Connect with us, and let’s begin.
Social
Office
Sunday : Thursday
10am : 5pm
First settlement,
Cairo, Egypt.
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