Verde
Details
Verde is rooted in the functional world of water piping—an industry essential yet visually understated. The brand needed a modern identity that honored its legacy while standing out in a space not known for design. Our task was to distill utility into symbolism and make the invisible infrastructure feel iconic.
Services
Brand Identity
Year
2024
Challenge
Verde operated in a sector rarely associated with creativity—water pipes. The first hurdle was the industry itself: critical yet unglamorous, practical yet overlooked in branding. Verde’s previous identity lacked clarity, emotion, and relevance in today’s market.
The mission was clear: build a logo that doesn’t just decorate—but educates. It had to visually articulate what Verde does, at a glance. That meant threading purpose into typography. After intensive ideation, we landed on a minimalist yet meaningful solution—a subtle curve within a letterform, shaped like a pipe bend. It was a simple gesture with layered intention.
This curve, rendered in green, did more than hint at infrastructure. It symbolized flow, continuity, and environmental consideration—all essential to Verde’s ethos. The result? A mark that speaks without words and transforms industrial anonymity into brand storytelling.
Concept
The Verde logo is a masterpiece, cleverly blending the pipes into design. It's not just a name; it's an invitation to explore creativity where pipes and letters merge to spell "Verde." Each letter is a work of art, showcasing the brand's presidency.
Core Values
We Developed a new Core value to Establish the brand with its new strong vision in the industry
Sustainability
Commitment to eco-friendly practices in manufacturing and innovation, ensuring minimal environmental impact.
Integrity
Ensuring honesty and transparency in all business dealings, reflecting the clarity and purity of water.
Quality
Delivering high-standard, durable products that stand the test of time, much like the enduring nature of their pipes.
Innovation
Continual improvement of products and processes to provide state-of-the-art water solutions.
Efficiency
Streamlining processes to conserve resources and energy, reflecting the efficient flow of water through their pipes.
Impact
It's not just any letter – it's shaped like a water pipe.
This isn't just a fun design trick. It tells a story about what Verde stands for a love for our planet and a dedication to keeping our water flowing smoothly.
The green color is a nod to nature, reminding us that Verde is all about eco-friendly choices. It's like the company is giving a green thumbs up to a healthier earth. So, every time you spot that green pipe letter, remember, it's Verde's way of saying we're in this together, for cleaner water and a happier planet.
Sculptured Emotions
The simplicity of the design, with a clean, typo, underscores a modern and efficient approach, which may be reflective of the company's values or the quality of the products they manufacture.
Colors Concept
The use of a vibrant green color for the logo not only plays on the word "Verde," which means green in several languages, but also suggests themes of freshness, eco-friendliness, and the flow of water.
Typography style
Montserrat is a geometric sans-serif typeface designed by Argentine graphic designer Julieta Ulanovsky and released in 2011. It was inspired by posters, signs, and painted windows from the first half of the twentieth century, seen in the historic Montserrat neighborhood of Buenos Aires. This typeface offers a total of 17 weights, but we advise utilizing the following: Thin, Light, Regular, Medium, Semibold, Bold, and Black.
Packging
Verde’s packaging merges functionality with brand storytelling. The bold green palette instantly connects to the product’s purpose, while the curved logo detail reinforces the pipe motif. Clear labeling, modular design, and a hygienic, professional aesthetic elevate the product beyond utility—making every box a branded experience.
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